• Production Design | Art Direction
  • Concept Art | Asst. Art Direction
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SADRA TEHRANI DESIGN

  • Production Design | Art Direction
  • Concept Art | Asst. Art Direction
  • Scenography
  • Architectural Design
  • About | Resume
  • Contact

HP Enterprise

The Hewlett Packard Enterprise Corporate Campus
The Hewlett Packard Enterprise Corporate Campus

Role: Project Designer (Design, BIM, 3D Modelling & Rendering)

Architecture Studio: Pickard Chilton Architects, New Haven

I worked on this project 2018-2019. It was completed in 2022 in Spring, Texas.

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Uber Sky Loft

 Renderings Courtesy of Pickard Chilton

Renderings Courtesy of Pickard Chilton

Pickard Chilton: Uber Elevate 2019

My Role: I assisted with the production of the animation for the summit through directing, animating and editing the video as well as modelling/texturing some 3D assets.

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Tehran Mediateque

Tehran Mediateque
Tehran Mediateque

Architectural Design Studio Project

Shahid Behehsti University - Fall 2014

 Exploded Axonometric describing the different zones/functions of the design

Exploded Axonometric describing the different zones/functions of the design

 The design process was based on a narrative approach, in which the conception of spaces where brainstormed and imagined through storyboarding.

The design process was based on a narrative approach, in which the conception of spaces where brainstormed and imagined through storyboarding.

 Taking inspiration form the morphology of cliffs, the zones are distributed sectionally.

Taking inspiration form the morphology of cliffs, the zones are distributed sectionally.

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Variable Transparency

“Hinge + Paneling” workshop - Tehran University
“Hinge + Paneling” workshop - Tehran University

Collaborative - 2015

This workshop aimed to experiment the capabilities of a digital fabrication method which enables paneled materials to perform in a flexible manner. Over 50 participants collaborated in groups to propose furniture or panels created by this technique and the results were showcased in an exhibition in the university.

 The different stretched positions of the module  which results in varying degrees of transparency made it a flexible tool for the processing of sight and light.

The different stretched positions of the module which results in varying degrees of transparency made it a flexible tool for the processing of sight and light.

 This workshop evolved around the main subject of the hinge technique in digital modelling and fabrication. The hinge technique is used to weaken materials such as plywood in order to make them flexible. This technique makes the generation of 3D form

This workshop evolved around the main subject of the hinge technique in digital modelling and fabrication. The hinge technique is used to weaken materials such as plywood in order to make them flexible. This technique makes the generation of 3D forms out of 2D panels possible. The “weakening” of the panel should be carried out according to the desired geometry.

 The overall workflow of the fabrication was divided to 4 stages: Laser cutting, structure, installation and stretching.  To support 54 laser-cut plywood 20x20 modules, we built a wooden structural grid as the backbone of the panel. The 54 modules we

The overall workflow of the fabrication was divided to 4 stages: Laser cutting, structure, installation and stretching. To support 54 laser-cut plywood 20x20 modules, we built a wooden structural grid as the backbone of the panel. The 54 modules were installed on the structure together with wooden joists on which strings were used to pull back the modules.

Individual Design Development of the Concept
Individual Design Development of the Concept

A while after the conclusion of the workshop I further pursued possible options for the development of the crib. These led me to the idea of a woven fabric suspended from above which would be attached to the crib and shaped according to its geometry.

 As a second alternative, a 90 degree rotation of the deformed hinge proposes a possible structure of a chair. This chair could be supported by a metal mesh which implies the double-nature of the initial technique: firm yet flexible.

As a second alternative, a 90 degree rotation of the deformed hinge proposes a possible structure of a chair. This chair could be supported by a metal mesh which implies the double-nature of the initial technique: firm yet flexible.

Tensegrity Cage

"Material, Structure and Form" Design/Build project
"Material, Structure and Form" Design/Build project

Art of Engineering Workshop | Collaborative (team of 4)

Shahid Beheshti University - 2016

Concept Mockup of the Tensegrity Structure
Concept Mockup of the Tensegrity Structure
Fabrication Material and Tools
Fabrication Material and Tools
Fabrication and Detailing Process
Fabrication and Detailing Process

Gradated Dialogue

Design a Beautiful House International Competition
Design a Beautiful House International Competition

Individual - 2015

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Interior Urban Space

Comprehensive Design Studio - Gisha Mixed-Use Complex
Comprehensive Design Studio - Gisha Mixed-Use Complex

Shahid Beheshti Universtiy

Collaborative (team of 2) - 2014/15

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Intermediate Composition

Residential Design Studio
Residential Design Studio

Fall 2013 - Shahid Beheshti University

 This project’s aim was to design a house for two families. With the intention of creating a space as the center of the home, the turning point in the design process was “sharing” this center, being the shared courtyard.

This project’s aim was to design a house for two families. With the intention of creating a space as the center of the home, the turning point in the design process was “sharing” this center, being the shared courtyard.

 Open plan has been one of the main concerns. The placement of columns in the courtyard with the extension of the ceiling functioning also as a sunshade, the feeling of a inner courtyard is accentuated.

Open plan has been one of the main concerns. The placement of columns in the courtyard with the extension of the ceiling functioning also as a sunshade, the feeling of a inner courtyard is accentuated.

 The interior space unit are single - layered, surrounded by landscape in every direction. The position of the interior space in relation to the southern and northern yard and the courtyard binds the inside of the house to its environment.

The interior space unit are single - layered, surrounded by landscape in every direction. The position of the interior space in relation to the southern and northern yard and the courtyard binds the inside of the house to its environment.

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Back to Architectural Design
The Hewlett Packard Enterprise Corporate Campus
8
HP Enterprise
 Renderings Courtesy of Pickard Chilton
6
Uber Sky Loft
Tehran Mediateque
5
Tehran Mediateque
“Hinge + Paneling” workshop - Tehran University
8
Variable Transparency
"Material, Structure and Form" Design/Build project
4
Tensegrity Cage
Design a Beautiful House International Competition
7
Gradated Dialogue
Comprehensive Design Studio - Gisha Mixed-Use Complex
9
Interior Urban Space
Residential Design Studio
6
Intermediate Composition